Sunday, March 21, 2010

Ratings: Lost Episodes: 6.05 - 6.08

 EPISODE 6.08,"Recon"
 “Lost” (9:00-10:00 p.m.)

Against stiff all-original competition at 9:00 p.m. on Fox (second hour of a 2-hour “American Idol” – Top 6 Female and Male Performances), CBS (“NCIS: LA”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” jumped from its lead-in by 4.9 million viewers (8.8 million vs. 3.9 million) and by 217% in young adults (3.8/10 vs. 1.2/4) and grew its audience throughout its broadcast. Despite CBS’ (original “NCIS”) and NBC’s (first hour of “Biggest Loser”) substantial lead-in advantages coming into the hour, ABC’s “Lost” dominated its non-“Idol” competition in the time slot among Adults 18-49 (3.8/10), topping “NCIS: LA” by 19% (3.2/8) and “Biggest Loser” by 23% (3.1/8).

“Lost” qualified as Tuesday’s No. 1 scripted TV show for the 7th week in a row in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

One of TV’s biggest gainers through time-shifted viewing this season, ABC’s “Lost” is generating big increases over its first-reported numbers through DVR playback, picking up an average +2.2 million viewers (11.0 million to 13.2 million) and an additional +1.1 Adult 18-49 rating points (+22% – 5.0 to 6.1) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.



EPISODE 6.07, "Dr Linus"
"Lost" (9:00-10:00 p.m.)
Opposite stiff original competition at 9:00 p.m. on CBS ("NCIS: LA") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" shot up over its lead-in by 5.3 million viewers (9.5 million vs. 4.2 million) and by 180% in young adults (4.2/11 vs. 1.5/4) and grew its audience throughout its broadcast. Despite CBS' (original "NCIS") and NBC's (first hour of "Biggest Loser") decided lead-in advantages coming into the time period, ABC's "Lost" finished a dominant No. 1 in the 9 o'clock hour with Adults 18-49 (4.2/11), outdelivering second-place "NCIS: LA" by 20% (3.5/9), third-place "Biggest Loser" by 24% (3.4/9) and fourth-place Fox's "Idol"-led "Glee" replay by 40% (3.0/8).

* "Lost" stood as Tuesday's No. 1 scripted TV show for the 6th straight week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

* "Lost" grew week to week in both Total Viewers (9.5 million vs. 9.3 million) and Adults 18-49 (4.2/11 vs. 4.1/10). 


EPISODE 6.06, "Sundown" 
“Lost” (9:00-10:00 p.m.)
Opposite the second hour of Fox’s 2-hour “American Idol” (featuring Top 10 female performances) from 9:00-10:00 p.m., ABC’s “Lost” surged over its lead-in by 4.9 million viewers (9.2 vs. 4.3 million) and by 150% in young adults (4.0/10 vs. 1.6/4) and grew its numbers from start to finish (+3% in viewers/+5% in young adults).   Despite CBS’ (original “NCIS”) and NBC’s (first hour of “Biggest Loser”) decided lead-in advantages coming into the time period, ABC’s “Lost” defeated its non-“Idol” competition in the 9 o’clock hour by wide margins in Adults 18-49 (4.0/10), outpacing the second hour of NBC’s 2-hour “Biggest Loser” by 25% (3.2/8) and CBS’ original “NCIS: LA” by 29% (3.1/8). 

“Lost” finished as Tuesday’s No. 1 scripted TV program for the 5th consecutive week in Adults 18-34 and among key Men (M18-34/M18-49).


EPISODE 6.05, "Lighthouse" 
“Lost” (9:00-10:00 p.m.)

Opposite considerable competition from the Vancouver Olympics and the second hour of Fox’s “American Idol” (Top 12 female semifinals performances) from 9:00-10:00 p.m., ABC’s “Lost” shot up from its lead-in by 5.5 million viewers (9.9 million vs. 4.4 million) and by 188% in young adults (4.6/11 vs. 1.6/4) and built its audience from start to finish (+5% in viewers/+7% in young adults). In fact for the 2nd week in a row, “Lost” outperformed NBC’s Olympic coverage in the 9 o’clock in both Adults 18-34 (+10% – 4.3/11 vs. 3.9/10) and Men 18-34 (+29% – 4.5/12 vs. 3.5/10).
Against the Winter Games and “Idol,” “Lost” grew its numbers over the prior week in both Total Viewers (9.9 million vs. 9.8 million) and Adults 18-49 (4.6/12 vs. 4.5/11).
Despite the intensified competition this year, “Lost” was up over the same telecast last season (Episode 4) in Total Viewers and Adults 18-49 (9.8 million & 4.4/10 on 2/11/09).
“Lost” qualified as Tuesday’s No. 1 scripted TV program for the 4th consecutive week in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).


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